I spent this past weekend at the Seasons Christmas Show at the International Centre in Toronto. No, not shopping for Christmas decorations, gifts and baking. I was working at the Egg Farmers of Ontario‘s booth where we were giving out recipes for holiday baking and entertaining, and selling microwave egg cookers. (The cookers make excellent poached eggs, not to mention great stocking stuffers!) I’ll admit I did slip away from the booth a couple times to check out the show, but most of the time, it was work, work, work….
Our booth was located across the aisle from the Toronto Star Theatre, one of the presentation stages at the Show. Occasionally there was a lull in the activity in front of our booth; when no one was picking up recipes or asking a question about the nutritional value of eggs, I and the staff at our booth were entertained by the demonstrations on the cooking stage.
The presenters, who included Food Network‘s Chefs Anna Olson and Anthony Sedlak from FoodTV, as well as Elizabeth Baird, Executive Food Editor for Canadian Living magazine and Chef James Smith from George Brown College, attracted large crowds. As the weekend progressed, I made a few mental observations about the crowds and the high-profile cooks.
* Lots of talk, but not so much cooking! Most of the cooking dems went on for nearly an hour, but some presenters spent much of that time talking, not cooking. The crowds seemed content to sit and listen to cooking tips and techniques, food facts, and stories about what happens behind-the-scenes of a televized cooking show, despite witnessing a minimal amount of chopping, stirring and actual cooking.
* It tastes great – or so we’ve been told! Once the demonstration was over, samples of the finished dish were not typically provided for the gathered crowd to taste. Having done quite a few cooking demonstrations in my life, I know from experience that it can be a challenge to find a recipe to demonstrate for a large group of people that can also be easily sampled by the crowd. The problem is neatly solved by simply demonstrating the recipe but not offering samples of the finished product. This seemed to be the solution for a number of the presentations at the Toronto Star Theatre. I did notice that over at Canadian Living magazine’s stage, there appeared to be samples at each of the cooking dems.